Caxton Awards 2017 Rules

Download Entry Forms.

  1. The competition is open to all Caxton local (metropolitan or regional) publications’ full-time employees who are still in Caxton’s employ at the time of the awards event.
  1. Publication period for all entries is January 1, 2017 to December 31, 2017.
  1. Closing date for entries:
  • Field Consultant of the Year category – January 15, 2018
  • Classified Consultant of the Year category – January 15, 2018
  • Ad-Designer category – November 24, 2017
  • All other categories – January 26, 2018
  1. Branch managers with their relevant department heads must verify originality and ownership of all entries as well as the gross profit figures (if applicable) before sending the branch’s consignment.
  1. Please also check that the new systems for entries are adhered to. The completed Excel sheets need to be submitted for the different categories and the entries need to be separated and labelled for the correct category champions.
  • Commercial – Jeanette Peach
  • Content – Irma Green
  • Creative/Design -Mirêlle Jacobs
  • Innovation – Bruce Sturgeon
  • Get It – Kym Argo

You will thus have four, five or six packs per branch marked to reach each champion.

  1. Since this is a competition recognising EXCELLENCE, line managers – ie editors,sales and production managers – must screen entries to ensure that only those of an excellent standard are submitted.
  1. There is a greater emphasis on the digital input on entries and scores are given on how your print stories unfold on digital and then in the paper. The digital components in advertising categories are as important and will also be to the benefit of entrants.
  1. Entries with a digital component (articles, advertising) need to be printed and sent with the entries. A link to a story is not good enough as judges do not have access and resources to follow links. Screen shots of ad campaigns online can be entered.
  1. Your entries need to be accompanied by a CLEARLY MARKED DVD with the entry content on the DVD. This applies especially to photographs and advertisements but also to editorial entries. This is for reproduction purposes for the awards evening. Please make sure you include the checklist with your entry packs.

Entries can be sent by internal mail to Caxton Awards Contest Co-ordinator, Gien Elsas, c/o the Citizen Building, 2nd Floor, 9 Wright Street, Industria West, Gauteng. These entries need to be in Industria at least four days before the closing date. If you are going to courier your entries you must send them to Caxton Awards Co-ordinator, Gien Elsas, Caxton Training Academy, 72 Drift Boulevard, Muldersdrift.

  1. All entries must show the date of publication. Only newspapers and magazines like Get It that are totally run by our newspaper branches can enter. Caxton magazines like Food & Home etc. have their own awards.
  1. There is a limit to the number of entries you may submit in each of the contest categories. Refer to category details.
  1. Only one copy per category needs to be submitted – this applies to all categories.
  1. If an item is entered for more than one category, separate entry forms must be submitted for each category.
  1. All entries become the property of the Caxton Awards committee. Although entries will not be acknowledged, you are welcome to phone 010- 492-5449to check whether your entries have arrived.
  1. An entry form – as in the competition kit – must be attached to every entry with the relevant information. See the separate forms for the ad, feature, photographic and regular publication categories. If not entered in the correct categories, entries will be disqualified.
  1. Entries must be pre-sorted at the branch. 
  1. A covering statement giving requested information is required for most categories and must be attached to the entry form.
  1. A manager may submit an entry if he/she has been solely or substantially responsible for a particular effort/item.
  1. To ensure a standard format of presentation, all entries must be mounted on plain white paper or enclosed in a simple folder – please do not use file binders. Newspaper Journalist of the Year entries should preferably be pasted on A3 paper and spreads should be carefully cut and reassembled with as much of the image across the spread intact.
  1. Get It Magazine entries should be inserted in a plastic sleeve with the entry form facing the front of the sleeve. The entries must be mounted on plain white paper with the motivation which is to be kept to a limited number of words, pasted on the back of the paper.
  1. Entries with the branch’s DVD in PDF format shoul dbe sent either in an envelope or a box since the entries tend to get damaged if folded or rolled up.
  1. Winners will be awarded the following prize money (less tax):

Editorial Categories (Irma Green)

  • Multimedia Journalist of the Year – R30 000
  • Most Promising Newspaper Journalist of the Year – R15 000
  • Best Sold Newspaper – R10 000
  • Best Free Newspaper – R10 000
  • Best Emerging Market Newspaper – R10 000
  • Best front page of the year – R10 000
  • Best regular column – R  5 000
  • Impact story of the year – R10 000
  • Best sport journalist – R  5 000
  • Best headline writing – R  5 000
  • Best hard-news photograph – R  5 000
  • Best human-interest photograph – R  5 000
  • Best sport photograph – R  5 000
  • Photographer of the Year – R 10 000

Creative Categories (Mirelle Jacobs)

  • Ad Designer of the Year – R10 000
  • Best written & designed large-sized advertisement – R  5 000
  • Best written & designed medium-sized advertisement – R  5 000
  • Best written & designed small-sized advertisement – R  5 000
  • Best written & designed advertorial/promotion – R  5 000

Commercial Categories (Jeanette Peach)

  • Field Consultant of the Year – R30 000
  • Classified Consultant of the Year – R15 000
  • Best major advertising feature/ supplement/free standing publication and/or digital – R 7 500
  • Best minor advertising feature in print and/or digital – R 7 500
  • Best non-editorial advertising feature/supplement/free standing publication and/or digital – R 7 500
  • Best classified advertising feature in print and/or digital – R 7 500
  • Best glossysupplement/ booklet/ free standing publication – R 7 500

Get It Magazine Categories

  • Best Get It Magazine – R10 000
  • Best Get It Journalist – R10 000

All other categories  

  • Best community involvement – R10 000
  • Best Original Idea/Innovation – R  5 000
  • Best digital presence – R  7 500
  • The Citizen prize – R10 000
  1. At the discretion of the judges, a runner-up award may be made and, if so, a cash prize may be given. Winners, runners-up (if applicable) and highly commended entrants will receive certificates.
  1. Remember: The Best Idea Category is now the Best Idea or Best Innovation Category in which any newspaper, digital, sales or editorial innovation, including online classified features etc. can also be entered.
  1. The Best Get It Magazine category. This category has its own entry form that needs to be completed.

The decision of the judges will be final and no correspondence will be entered into.  The judges reserve the right to make no award if insufficient entries are received or they feel that none of the entries in a particular category are sufficiently meritorious.

The Awards committee reserves the right, at its discretion, to change the publicised dates of judging should a judge be unavailable. In such an event, should it be necessary, the participants of that category will be notified.

NB: Qualifying entries need to be work done from January to December 2017. The entrant must have been in the company employment from January 2017 till the time of the awards function (16 March 2018).

Publication date: January 1, 2017to  December 31, 2017
CHAMPION: IRMA GREEN

 

  1. SOLD NEWSPAPER OF THE YEAR – IRRELEVANT OF CIRCULATION
  1. FREE NEWSPAPER OF THE YEAR- IRRELEVANT OF PAGINATION
  1. BEST EMERGING MARKETS NEWSPAPER. (Refer to the list to ascertain whether your newspaper should enter this category)

Judging for the above three categories will be based on excellence in design, editorial and advertisement content, photographic and artistic illustration, impact and typography.

In assessing the design, judges will take note of front-page impact/appeal, overall appearance of the page design and balance of content, signposting, the choice, mix and effective use of available space, the use of pictures and the use and design of editorial headings.

Newspapers will also be judged on how editors have embraced the Caxton editorial strategy and the execution thereof.

To give the judges a better understanding of their paper, should it deviate from the norm, editors can include a brief background on the newspaper. This is optional.

Should the editor wish to share the cash prize among his/her team, please advise on the entry form to whom the money should be allocated.

Limit: Editors will be required to send THREE editions of their newspaper. They have the option of selecting an edition of their own choice, but the other two editions must be selected from four week-ending newspaper dates as follows:

31  March 2017

30 June 2017

27 October 2017

NOTE:

  • Submit newspapers loosely in a folder and do not bind together
  • Please remove inserts from entries.
  1. BEST FRONT PAGE OF THE YEAR

This is a new category and a great opportunity for editors to showcase their best. Newspapers can enter any three front pages of their choice published during 2017. This category will be judged on the impact and wow factor of the front page. This category offers Caxton publications, irrespective of the size of the publication or whether it is sold or free, an opportunity to put their best on the table.

  1. BEST GET IT MAGAZINE [Champion Kym Argo]

The judging will be based on overall excellence. In assessing layout and design, judges will consider cover appeal, adherence to the brand template and the mix of local relevance and entertainment and information value of the lifestyle features in the main body. In addition, judges will consider the correct mix of personality choice according to ROOTS data. Your digital presence will also be taken into account. See the entry form.

Limit: Editors will be required to send three issues of their publication of their choice. Entries should be inserted in a plastic sleeve with the entry form facing the front of the sleeve and the rationale which is kept to a minimal amount of words as to whythey have chosen these three issues.

  1. MULTIMEDIA JOURNALIST OF THE YEAR

Caxton newsrooms have changed dramatically during the past few years and journalists are now expected to write content to all platforms. The journalist’s ability to produce content across the various platforms will be to his/her advantage when entering the portfolio.

Judging will be based on the following: –

  • Journalist’s skill in handling a variety of subjects;
  • Writing style, balance, conciseness, how well facts are marshalled;
  • Ability to ferret out the news;
  • Tenacity, thoroughness & enterprise;
  • Reader impact;
  • The inclusion of investigative, impact or campaign stories will benefit the entry.

A portfolio of newspaper cuttings and online printed content, which covers five different stories with possible follow-up reports – must be submitted. Display it on A3 paper in a chronological order.

Index the pages at top according to the type of news. Do not simply post links to stories on a page, judges do not have the resources at hand to search for content.

The versatility of the journalist’s writing skills will be judged on the coverage of news like sport, features, environment, schools/clubs, human interest, local government, council, community involvement and court reporting. It is helpful to write a short introduction when entering articles that need explaining for example impact stories, campaigning or investigative.

Eligible:  Journalists who have been in Caxton’s employ from at least 1 January 2017 to the time of the awards function in March 2018.

Limit: One portfolio per journalist.

  1. MOST-PROMISING NEWSPAPER JOURNALIST OF THE YEAR

The purpose of this category is to recognise and encourage the talent and potential of new journalists at the start of their careers.  The same judging criteria and instructions apply as for category 6, Journalist of the Year.  An entrant for this category may not also enter for Multimedia Journalist of the Year.

Eligible:  Journalists/reporters who have two years or less experience in journalism at the time of the awards function in March, 2018. Journalists who have won this category in the past may not enter this category again.

  1. BEST GET IT JOURNALIST – [Champion Kym Argo]

This category invites journalists to submit a portfolio of five different articles with a rationale on why they chose the five pieces.

Judges will focus on the journalist’s ability to “connect” with the local community reader; an interesting, varied  and informative selection of local lifestyle topics; a lively writing style in the correct tone, and the ability to grab and maintain local readers’ attention will be paramount.   In addition, the judges will consider journalists’ online contribution for each of the articles. The double spread is NOT to be cut out.

Limit:  One portfolio per journalist, which must include screen grabs of the online contribution for each article.

  1. BEST REGULAR COLUMN

Judging will be based not only on the journalist’s ability to reflect his/her own opinions but also on the column’s localness and /or likely relevance or interest to readers.

A portfolio of five columns – not more – must be submitted.

Eligible:  Journalists who write a column that appears at least once a month.  Sport columns should be entered in this category and not in the Best Sport Writing category.  Editorial comment does not qualify. 

Limit:  One portfolio per journalist.

  1. IMPACT STORY OF THE YEAR

This is a new category and gives journalist an opportunity to showcase that “big” story they covered. It could be an investigative story, it can be a court case that was followed, it can be a municipal story or even a shocking hard-news story.

The question entrants should ask themselves is what impact did the story have – in a town, city or even nationwide?

This is NOT a one-report entry; it is a story with multiple follow-ups published on all multi-media platforms.

Note:  An explanation of the circumstances surrounding the event is vital for the judges’ evaluation.  Names of other reporters who actively contributed to the story should be included. The newspaper articles as well as printed online articles should be mounted on white A3 paper in chronological order.

Limit:  One entry per person as an individual entrant and ONE per person as a team participant.

  1. BEST SPORTS WRITING

Judging will be based on the standard, style and liveliness of writing, as well as the quality of interviews – taking into account the local relevance and knowledge of the game.

A portfolio of newspaper cuttings of five different articles, covering at least three different  type of sport must be submitted.  To assist with the processing, please head the articles with the appropriate sport code.

At least two different articles of the writer’s portfolio must be on-the-spot coverage of sports events.

Eligible:  Journalists who report on sports activities relating to the community. Emphasis in the judging process will be placed on how well sport journalists cover their own, local sport.

Limit:  One portfolio per journalist.

  1. BEST HEADLINE WRITING

Judging will be based on the journalist’s/subeditor’s ability to write a clever, humorous, creative and impactful headline that reflects the essence of the story.

A portfolio of a minimum of 10 headlines, which include online headlines, with their complete reports must be submitted.

Limit:    One portfolio per journalist/subeditor.

  1. BEST HARD NEWS PHOTOGRAPH

This award recognises the photographer’s skill in capturing a hard-news events relating to his/her community.

Judging will be based on the hard-news value of the photograph, its visual impact, originality and enhancement of reader insight to the news event. Consideration will also be given to the photographer’s enterprise in dealing with circumstances at the scene.

See further requirements at category 16.

  1. BEST HUMAN-INTEREST PHOTOGRAPH

This award recognises the photographer’s skill in capturing human-interest scenes INCLUDING portraits ie the focus is on people, animals, humour and anything that captures the heart of your community.

Judging will be based on the photo’s originality, visual impact on the reader and on the “story” as told by elements in the picture.

It is important to note that this category does not include the “chocolate-box” type photograph, eg a posed pretty girl, a sunset, but rather an example of capturing the spontaneity of the moment. No altered photos will be allowed.

  1. BEST SPORT PHOTOGRAPH

This award recognises the photographer’s skill in capturing sporting action. Judging will be based on the photo’s originality, visual impact, composition and conveyance of the action message of the sporting story/event, and the degree of difficulty in obtaining a good shot.

  1. PHOTOGRAPHER OF THE YEAR

In the Photographer of the Year Category you must enter a portfolio of five photographs. These photos must have appeared in one of our newspapers, on one of our websites or in the Get It magazine. Photos that have been entered in other categories (13, 14 &15) can form part of this portfolio.  There could be a duplication of a specific photo in this category if it was also entered in one of the other photographic categories.

The clippings must be pasted on the back and the entry form should be attached to the back of the last photograph. The portfolio should be enclosed in a folder.

NOTE: THE FOLLOWING DETAILS APPLY TO THE  PHOTOGRAPHIC CATEGORIES:

Please identify each photo clearly at the back with the entrant’s name and the category on the identification slips/entry forms (which are attached as a separate attachment).  Also paste a cutting of the photo and caption as it was published at the back of each photo. Do not paste the photo on paper or put in a file/folder. Photographs with no entry forms pasted on the back will be disqualified.

Photos which have been altered to provide special effects must be identified. In addition, the judges have requested that the original should be submitted with the published clipping only. Do not include the full page. In other words, if the background was etched out for cleaner backgrounds, this would not include cropped images. No digitally enhanced or altered photographs will be accepted, as it is not the work of the photographer but the graphic designer.

NO drone photos will be accepted

Photographs should preferably be enlarged to increase their impact for judging and display purposes – maximum A4 size. Give a title/personal caption for each photograph entered.

Limit: Three entries per person for each of the photographic categories except for Photographer of the Year where the limit is one entry per person.

CHAMPION – MIRÊLLE JACOBS

 

  1. BEST WRITTEN AND DESIGNED LARGE-SIZED ADVERTISEMENT

Newsprint: Half page or bigger

Magazine: Half page and bigger

(Regardless the paper size)

Digital: Home Page take over

  1. BEST WRITTEN AND DESIGNED MEDIUM-SIZED ADVERTISEMEN

Newsprint: Quarter and an eighth page

Magazine: Third, Quarter and eighth page

(Regardless the paper size)

Digital: Leaderboard, MPU, Filmstrip

  1. BEST-WRITTEN AND DESIGNED SMALL-SIZED ADVERTISEMENT

Newsprint:  Sixteenth and smaller

Magazine:  Sixteenth and smaller

(Regardless the paper size)

Digital: Anything below 300×200 and mobile

  1. BEST-WRITTEN AND DESIGNED ADVERTORIAL/PROMOTION

This category encourages designers to submit their best advertorial, promotion or digital sponsored content specific to one client. The judging will be based on the concept, visual appeal and, most importantly, how the client’s brand and the newspaper/publication’s brand were most effectively interpreted. The advertorials submitted clearly need to be strapped Advertorial or Promotion to qualify for entry. A rationale of the concept and why it worked for the newspaper/publication and for the client in question should be included. Digital link to be submitted.

NB:  THE FOLLOWING DETAILS APPLY TO THE ABOVE FOUR ADVERTISEMENT CATEGORIES:

NOTE:

  • Judging will be based on the effectiveness of the concept and how it was applied to the target market through an attention-getting headline, informative copy and relevant graphic/s- moving the reader to action (resulting in successfully selling the product/service). The editorial environment and type of medium must be reflected.
  • Complete the special entry form for the ad categories with the Creative Rationale/ Design Motivation form attached to each entry.
  • The ad MUST be written and designed IN-HOUSE. In the case that local stars were used for digital adverts, you will be judged on how well you used it.
  • For any entry to qualify, you need to explain where and how the artwork was sourced, whether it was generated totally in-house or whether it was an accumulation and an adaptation of client’s advertising / promotional material.
  • Judges have requested that the tear sheet – ie the full page on which the ad appeared, be submitted to show the overall impact of the ad. With digital adverts, a screenshot of where it appears on the site or local stars link will have to be submitted. In the case where the advert is no longer available on the site a screenshot with the manually embedded advert may be submitted as we need to see what the effects are on the website.
  • If there is copyright on artwork used, written permission from the publisher/author must be submitted.
  • The entry can be an individual one or a team effort. If it is the latter, all names and positions of people involved in designing and writing of the ad must be submitted to a maximum of three. No salespersons to be entered in this category unless they were involved in the writing or concept of the advert.
  • Neither the covers of special sections nor free advertisements qualify. (“Free” meaning house ads and those published for advertising charitable causes). Adverts may be entered of events in which the publication may have been a media partner, if there was some form of payment involved.
  • Each entry must be submitted separately and not as a portfolio of advertisements and/or advertorials.
  • Each entry must be mounted on cardboard, with the entry details on the entry forms provided, in one folder. Digital adverts must be printed with a copy on CD and, where possible, a screenshot must be submitted of the advert on the website where it was published.

Limit: For each of these categories, a total of six entries per person, whether as sole and/or team participant. Given the nature of their work, artists/visualisers/ad designers are allowed an unlimited number of team entries, however,only six as a sole entrant.

  1. AD DESIGNER OF THE YEAR

Branches need to choose their best two or three designers who should enter.

A portfolio of 12 of the contestant’s best different-sized advertisements (including newspaper and Get It) and at least three digital adverts throughout the year has to be submitted by Friday November 24, 2017.Prelim judging will take place on November 30, 2017. NOTE: No less than 12 adverts may be submitted with one digital. Adverts from January 2017 until submission date may be entered.

Preparation work might be required and, if it is, will be sent to contestants on January  19, 2018. Judges will invite the top entrants to participate in a controlled pressure test conducted remotely at your branch on January 27 2018 from 09:00- 13:00.Depending on how many finalists there are, an afternoon session will also be held. The evaluation will have a carefully prepared brief with limited resources. All contestants will have exactly the same resources. Contestants will be notified timeously should the pressure test date need to change.

Contestants will be challenged with a brief that will require them to have sound knowledge of

Illustrator/ Photoshop/Indesign/Local Stars

This portfolio plus the entry form need to be couriered to Gien Elsas, Caxton Training Academy, 72 Drift Boulevard, Muldersdrift.

Eligible: Only designers invited will be allowed to participate in the controlled pressure test.

CHAMPION: JEANETTE PEACH

 

  1. BEST MAJOR ADVERTISING FEATURE/SUPPLEMENT/FREE STANDING PUBLICATION AND/OR DIGITAL

Print features or supplements on newsprint or Constat consisting of more than four pages qualify for this category. These entries should include generic editorial, whether paid for or not which is of a general nature with no mention of any particular advertiser.

  • Digital features in this category will consist of more than four pages/sections/topics on a website.
  • Digital features must be paid for and not given free or as added value to print products.
  • Complete the two-page entry form for this category.
  1. BEST MINOR ADVERTISING FEATURE IN PRINT AND/OR DIGITAL

Print features on newsprint or Constat consisting of four pages or less qualifies for this category.  These entries should include generic editorial, whether paid for or not which is of a general nature with no mention of any particular advertiser.

Digital features in this category will consist of a one- to four-pages/sections/topics on a website.

  • Digital features must be paid for and not given free or as added value to print products.
  • Complete the two-page entry form for this category.
  1. BEST NON-EDITORIAL ADVERTISING FEATURE/SUPPLEMENT/FREE STANDING PUBLICATION AND/OR DIGITAL

This category caters for print and digital features without generic editorial on newsprint, Constat and/or website. Entries may consist of any number of pages and may be sold by both classified and display advertising sales teams, but may not include the classified features catered for in category 25.

Enter advertisement page builders, pic-and-cap with advertisement as well as pic-and-advertorial features in this category.

Digital features in this category will an unlimited number of pages/sections/topics on a website.

  • Digital features must be paid for and not given free or as added value to print products.
  • Complete the two-page entry form for this category.
  1. BEST CLASSIFIED ADVERTISING FEATURE IN PRINT AND/OR DIGITAL

This category caters for features sold by the classified department appearing in the classified section of a newspaper, free standing publication and/or website.

Entries may consist of any number of pages, with the adverts being any size ie .lineage, impact, display.  Advertisements must be placed under clearly indexed headings in alphabetical order in print. Features that cannot be indexed (eg. greetings and wishes/Mother’s Day/Valentines messages) do not have to be in alphabetical order.

A feature appearing on the page before classifieds, that is solely sold by classifieds must be clearly marked on the printed copy date line-classifieds-to indicate that it is in fact part of classifieds.

·       Digital features must be paid for and not given free or as added value to print products.

·       Complete the two-page entry form for this category.

 

  1. BEST GLOSSY SUPPLEMENT/ BOOKLET/ FREESTANDING PUBLICATION

Entries may consist of any number of pages and may be sold by both Classified and Display advertising teams.

Complete the two-page entry form for this category. Entries close January 26, 2018

NB:  THE FOLLOWING DETAILS APPLY TO THE FIVE FEATURE/SUPPLEMENT CATEGORIES:

Judging will be based on professional presentation, originality, visual impact, clarity of the selling message, gross profit generated, and if applicable, relevant editorial with reader value and/or advertising support.

The Caxton Awards aim primarily to promote quality in our products. However, an entry must have made a meaningful profit contribution.

NOTE:

  • To enter, complete the two-page entry form for the feature/supplement categories.
  • All features and supplements mustbe written and designed in-house. Templates/ ideas created by the centralised team (Mirelle and Ellen) may not be entered.
  • All names and positions of people involved must be supplied with one of the names mentioned on the entry form as the contact person.
  1. FIELD SALES CONSULTANT OF THE YEAR

Field sales consultants who have been in Caxton’s employ from at least January1, 2017 to the time of the awards function in March 2018 and have met their sales targets every month for 2017 will be eligible to enter. If 100% of targets have not been achieved, submit a motivation explaining the extenuating circumstances.  All entrants MUST have a sales target. Sales managers are not eligible to enter.

The decision to enter a field sales consultant(s) is made by the relevant branch management. Branches with three or less titles including newspapers and Get it magazine, may enter ONE candidate. Branches with more than three titles may enter TWO candidates.

The preliminary and final judging will be done by panels of internal and external judges.

Complete the three-page entry form for this category. Entries close January 15, 2018.

  1. CLASSIFIED SALES CONSULTANT OF THE YEAR

Classified sales consultants who have been in Caxton’s employ from at least January1, 2017 to the time of the awards function in March 2018 and have met their sales targets for 2017 will be eligible to enter. If 100% of targets had not been achieved, submit a motivation explaining the extenuating circumstance.   All entrants MUST have a sales target.  Sales managers who share an equal portion of the branch target are also eligible to enter.

The decision to enter a classified sales consultant is made by the relevant branch management. Branches with three or less titles including newspapers and Get it magazine, may enter ONE candidate. Branches with more than three titles may enter TWO candidates.

The preliminary and final judging will be done by panels of internal and external judges.

If selected as a finalist an entrant will be notified by January 29, 2018. Final Judging will take place on February 15, 2018.

Complete the three-page entry form for this category. Entries close January 15, 2018.

CHAMPION – BRUCE STURGEON

 

  1. BEST ORIGINAL IDEA OR INNOVATION

Judges will focus on the originality of the idea in the Caxton Local Media context, as well as its added value potential, for instance, its cost saving, or revenue generating benefits.

Note:

Submit an explanation supported with both printed and digital evidence.

Detail the idea’s origin, what makes it unique, its success/potential and where relevant, the revenue and profit generated.

The above must be verified by the manager.

If more than one person is responsible acknowledge everyone involved.

Limit: ONE sole and two team entries per person.

  1. BEST COMMUNITYINVOLVEMENT

Most of our hubs successfully run multiple promotions every year – many that have stood the test of time – as part of what they routinely do. The company recognises and appreciates the effort involved and the extremely valuable role these promotions play in the interaction between our media and the communities they serve.

From an awards perspective, however, over the years it has proven extremely difficult to choose one set of promotions above the other sets. Therefore it has been decided to shift the focus of this award to the best SINGLE promotion of the year.

Judges will take into account the freshness of the promotion, its impact in its community and scalability across the group, the extent to which staff initiated and were INVOLVED in it as well as how they used it ACROSS ALL THEIR PLATFORMS to market their profile.

To qualify, a detailed description of the promotion must be submitted as well as a portfolio illustrating how it was rolled out across all platforms.

The manager of the winning newspaper will be called upon at the awards function to receive the prize to be used to finance a branch function to pay tribute to and thank all the staff involved.

Limit:  One entry per branch.

  1. BEST CONTRIBUTION TO THE CITIZEN

As the publishers of a media quartet our journalists need to be able to take a story and tell it across the different platforms, keeping our readers up to date all the time. The Citizen’s Award recognises a journalist whose outstanding contributions to the national publisher made an impact during the year.  Journalists can’t enter in this category as The Citizen uses its own criteria to identify the deserving winner.

  1. BEST DIGITAL PRESENCE

Caxton Local News Networks form an integral part of the Caxton group.  The judges will evaluate aspects like traffic, regular updates, unique content and quality posts. Branches cannot enter for this award category.

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